Marketing

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Digital Presence
Marketing

5 Ways to Boost your Digital Presence

Establish a Winning Web Presence that Clicks and Converts [Free Takeaway Included – Social Media Canned Responses] Every business regardless of size and type can be found online today through their websites, social media pages, Google business listings, etc. However, having an online presence isn’t enough to help you meet your marketing goals. Being present […]

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Shoppable Media Ads
Marketing

Shoppable Media Ads – The next big thing in Digital Advertising

[Free Takeaway Included – Instagram Mega Influencers List in the United States] In the face of the global Covid-19 pandemic, a lot has changed. Consumer shopping that was steadily migrating online has taken a giant leap forward. The time that would have once been spent at restaurants or going to live events is instead now […]

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what is keyword research and why keyword research important
Marketing

What is Keyword Research And Why Its Important?

What exactly is Keyword Research? Keyword research is important in organic and even in paid search. In order to understand keyword research, it is necessary to identify popular words and phrases that users enter in search engines. When you know what people search for, you can tailor your content to those queries. Keyword research provides […]

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Emails and Campaign Management
Marketing

Emails and Campaign Management

Email marketing is one of the traditional forms of digital marketing that has been around since the world woke up to the phenomenon called the internet. You want to reach out to your audience and customers digitally and you do it by sending them an email. From sending generic emails to everyone in your mailing […]

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what is keyword cannibalization how to solve it
Marketing

What is Keyword Cannibalization and How to Avoid it?

For users who are searching for a specific item or product, search engines can be extremely effective, but narrowing down candidates to a smaller, more-manageable pool is harder when doing a general search. Owners and managers of local businesses will likely serve a local market, but you may also serve a global market with your […]

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micro segmentation marketing
Marketing

Sharpen Targeting with Micro-Segmentation to Achieve Higher Response and Conversion

Most often several marketers complain that their audience is miniscule or they don’t have a sufficient mass customer base to justify targeting. The idea of targeting your campaigns at a subset of a small audience may seem counter-intuitive to many, but it works. In fact it is such hyper-targeted marketing and hyper-personalized campaigns that do […]

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