- August 19, 2022
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The pace of change is accelerating at an exponential rate – Can the way you do marketing keep up to the speed of change?
Speed and Productivity matter now more than ever.
Enter Marketing Velocity!
Marketing Speed or Velocity describes a brand’s rate of productivity and the speed at which marketing efforts yield business results.
Instead of planning campaigns for weeks in advance and rolling them out over a period of many months, brands need to respond instantaneously in a matter of a few days or even a few hours. Brands that cannot get their messages out quickly according to the shifts in online sentiments and other events may miss out on opportune moments that can boost business growth.
Thus, the new “need for speed” in rolling out marketing campaigns has led to marketers adopting modern campaign management systems and marketing automation tools to automate repetitive processes and drive marketing velocity.
75% of marketers state that they currently use at least one type of marketing automation tool.
However, simply investing in a campaign management system does not guarantee success!
Oftentimes, companies expect these technologies to be the solution than enable the solution. Ultimately the million-dollar question is whether all marketers can justify the investment made in marketing automation tools and drive the intended marketing velocity?
Implementing marketing automation platforms is not a silver bullet that will fire out campaigns magically. You still need to orchestrate the solution according to your organization’s marketing workflow.
As you know, every business follows different processes and does marketing differently.
This means to “be up to speed” you need to first undertake all the groundwork before you jump on the marketing automation bandwagon.
Here are 10 questions to consider to make the most of your campaign management tool and drive the intended marketing velocity:
Want to know if you are doing all the activities to comply with the data privacy regulations of GDPR? Here’s a free GDPR compliance checklist.
Most marketers end up using their marketing automation tools to run email marketing campaigns or focus most of their efforts on one channel alone. To avoid getting yourselves in the same position, ensure to strategize and prepare your groundwork by:
Besides, answer the above vital questions to gauge your marketing velocity and extract the utmost value from the campaign management system that you seek.
Marketing automation is seen as a saviour for many marketers, whether they are hard-up for budget or hard-up for time. It holds the key to streamlining your campaigns across the board and the prowess to determine the effectiveness of your campaign tactics. Therefore, it’s vital for brands to show off the power that such martech solutions provide and drive the intended marketing velocity to zoom ahead of their competitors.
Is your marketing automation platform enabling your brand to increase marketing velocity? Drop your comments below or write to us at [email protected]
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