- August 19, 2022
Email marketing is one of the traditional forms of digital marketing that has been around since the world woke up to the phenomenon called the internet. You want to reach out to your audience and customers digitally and you do it by sending them an email.
From sending generic emails to everyone in your mailing list, email marketing has come a very long way. We have gone past grouping customers based on common features or demographics. We now have abundant customer data which enables a business to know its customers – not as a group of people that will fit into a demographic profile, but as individuals. Knowing each customer personally makes it possible for all kinds of specific communication to be sent to each of them addressing their particular needs.
Email marketing is one of the best ways of engaging with your customers because this is one channel where the audience actually opts to hear from you! You are not just talking to them, hoping they want to hear from you! So it is no small wonder that according to a report from Econsultancy, 73% of marketers report a high ROI from marketing!
And why is that?
Because sophisticated tools now place enormous power in the hands of the marketer, giving him the opportunity to send the right message to the right customer at the right time.
They can
And so much more!
Let’s take a look at some of the advantages of using email to market to your customers.
Yes – there are tools. And yes – they do place enormous power in the hands of the marketer, giving him the opportunity to send the right message to the right customer at the right time. But that is not the end – in this current digital age of multichannel engagement and evolved customers, there are a few things a marketer must factor into his email marketing strategy.
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