Friday 3rd of February 2023

6 Simple Ways to Generate Organic Website Traffic

Small Tweaks can make a Big Difference

[Free Takeaway Included – Checklist to Strengthen Core Web Vitals Score]

For most brands, the website is the most significant part of their online presence compared to other digital channels. Getting more visitors to visit and engage with their website is a top priority for marketers. This is because the more the amount of website traffic, the more the chances for conversions and sales.

According to BrightEdge’s research, organic search drives 53% of all site traffic and 70% of the revenue for B2B and other verticals.

BrightEdge research organic search traffic

The challenge for any business is to ensure that when people look for a product or service through search engines, they land on your brand’s website and not a competitor’s. So, how can marketers find the best ways to increase their organic traffic and get more visitors to engage with their website? 

6 Simple Ways to Improve Website Traffic

While a lot of large initiatives like inviting guest bloggers, writing fresh and longer content, improving overall user experience, optimizing for voice search, etc. may improve traffic, making small website improvements consistently can lead to substantial results and also save money.

With that in mind, here are six simple ways to increase organic website traffic:

  1. Build Domain Authority

Even though domain authority is not used by Google as a key ranking factor, it is a useful metric to estimate a website’s ability to receive organic traffic. Domain authority helps to assess your site’s health in comparison to your competitors. Factors such as external linking domains, inbound links, keyword ranking, etc. improve the page and overall domain authority.

Below are some basic hygiene fixes you can perform on an ongoing basis to boost the domain authority of your portal:

  • Remove toxic links on the website that could have a negative impact
  • Fix breadcrumb navigation issues on primary product pages
  • Revise internal linking issues on pages
  • Eliminate broken links (404 pages) in the website
  • On-page metadata implementation
  • Remove expired and old pages
  • Knock off redirected loops
  • Fix tag errors
  1. CTR Optimization

In order to drive more visitors to your site, it’s vital to write relevant and compelling meta descriptions, titles and call to action. Writing click-worthy titles and descriptions will provide an instant appeal to visitors. This in turn, will boost your search performance, click-through rate, open rate and quality score.

  1. Implement Schema Microdata

Implementing schema will add structure to your website by adding a semantic vocabulary of tags or microdata. This will help to improve the way search engines read and represent your page in SERPs.

Besides, marking your pages with schema microdata can also be used to define and display rich snippets of your content in search engine results. By doing so, clear and concise rich snippets are displayed below the page title and can aid users to determine whether the content on your site is what they are looking for.

  1. Focus on Page and Site Load Speed

47% of consumers expect websites to load in two seconds or less and 40% will abandon a page that takes more than three seconds. In addition, page speed also impacts rankings in search engines that incorporate key factors such as page speed, user experience, website responsiveness and a whole lot of other website performance metrics. Therefore ensure to conduct periodic page-speed optimization assessments to make sure that all your page elements are technically optimized to enable the site to load quickly.

Download a free checklist to improve page speed and core web vitals.

  1. Take a Close Look at Your Analytics Data

Assess website traffic and basic statistics of your website’s performance using Google Analytics and use other behavioural tracking tools such as heatmaps, session replay, etc. for detailed analysis. Also, keep a close eye on key SEO metrics like unique visits, bounce rate, traffic source, popular pages, visitor demographics, etc. Use analytical insights to identify any issues and take the right measures to fix them.

  1. Focus on Finding Relevant Keywords

Another way to improve website traffic is to build strong content using relevant keywords that aligns with the search intent of your users. Creating blog content and optimizing product pages with keywords that represent your niche are some ways to direct high-quality traffic. Ensure that your content matches the search intent of users first as opposed to stuffing high-volume keywords in your site that doesn’t represent your business whatsoever.

One of Singapore’s leading info-communications company invested in a campaign management system but were unable to increase their marketing velocity. Their campaign processes were one-off and were focused on only one channel. There were no efficient and standardized methods to measure campaign responses. We analyzed their existing system and identified ways to streamline the end-to-end campaign processes right from creation to reporting and greatly reduced the number of manual interventions. This gradually led to an increase in marketing velocity wherein campaigns of varying complexities were executed in a very short span of time, surpassing the company’s initial expectations.

As an old adage says “From small beginnings come great things” – great results don’t demand a major reconstruction (at least not all the time). Most of the time complicated and elaborate improvements that take a long time and probably a big budget to implement may not be effective. On the other hand, focusing on small improvements consistently can make a dramatic impact and be cost-effective too.

You can also consider working with a search engine optimization agency to help you generate steady and high-quality organic traffic to your website the right way. They will help you build the right SEO strategies to bring in traffic without breaking the bank and also provide other digital marketing services to improve overall marketing outcomes.

Try one of these methods in your next quarter’s website traffic generation strategy and let us know how it worked out for you by dropping your comments below or writing to us at [email protected].

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